Press Release May 17, 2006

Microsoft Acquires In-Game Advertising Pioneer Massive Inc.

BOSTON, May 17, 2006 — Microsoft Corp. recently announced it has acquired Massive Inc., the New York-based creator of a world-leading network for video game advertising, in a move that will help deliver dynamic, relevant ads across Microsoft's online services, starting with Xbox Live® and MSN Games.  Massive's solution depicts brands in various forms within the game — on soft-drink cans and pizza boxes, on billboards and posters, and in images on TV screens — where gamers would expect to see them in real life, adding realism to the overall gaming experience.

Goodwin Procter partner Andrew J. Weidhaas represented Massive in this transaction.