Press Release July 23, 2013

Goodwin Procter Advises Goldman Sachs on $100 Million Investment in APT

Goodwin attorneys recently advised Goldman Sachs on its $100 million growth equity investment in Applied Predictive Technologies (APT), a cloud-based predictive analytics software company.

The Goldman Sachs Group, Inc. is a global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and high-net-worth individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.

APT, the world’s largest purely cloud-based predictive analytics software company, helps companies harness their Big Data to accurately measure the profit impact of advertising, marketing, pricing, merchandising, operations and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s customer portfolio includes Walmart, Staples, Lowe’s, SunTrust, Hilton Hotels, Anheuser-Busch InBev, McDonald’s and others. APT has offices in Washington, D.C., San Francisco, London, and Taipei.

The team was led by partners John LeClaire and Brian McPeake and included partners Mark Kirshenbaum (tax), Steve Charkoudian (intellectual property), Todd Hahn (HSR), Scott Webster (ERISA), Rob Hale (labor), and Tom Levato (capital markets)

Additional information about Goldman Sachs’ investment in APT can be found in the press release.