Speaking Engagements

Practice Group Marketing

September 22, 2016
New York, New York


The competitive environment in the legal market is fierce with no end in sight. Firms are searching for ways to differentiate their services and to stand out from the competition. Clients’ expectations have grown to beyond knowing the law; they expect you to know their company, their industry and to understand what keeps them up at night. Practice and industry groups provide an ideal avenue to address these demands. A well-designed business development and marketing strategy will communicate your firm’s abilities both internally and externally. Join us as seasoned professionals share their tricks of the trade for designing a successful practice and/or industry group campaign. Lauren Piccolo-Ingram will be a panelist at this event.