b'External ChallengesPercentageCompetition in the Market38%Government Guidelines/Legal Requirements27%Keeping up with Industry Innovations25%GDPR Compliance5%Financial ChallengesPercentageHitting Sales/Revenue Targets23%Staying Profitable21%Paying Competitive Salaries20% (IDX 83)Current Economic Climate15%Budget Cuts15% (IDX 80)Achieving Profitability9% (IDX 63)Long-term Funding/External Investment7% (IDX 54)Short-term Cash Flow6% (IDX 70)59'