Goodwin Procter represented Amobee in its recent planned acquisitions of two significant ad-tech businesses: Adconion Direct North America and Adconion Australia (together, Adconion) and Kontera Technologies, Inc.
Amobee is a wholly owned subsidiary of Singapore Telecommunications Limited (SingTel). The acquisitions will strengthen Amobee’s position as a leading provider of mobile-led digital marketing technology and solutions across all channels and screens for global brands.
Adconion will be acquired at a valuation of $235 million. The consideration payable is approximately $209 million, excluding debt. The valuation and consideration payable for Kontera is approximately $150 million. Both acquisitions are subject to certain conditions being satisfied and approvals obtained.
Adconion, a cross-channel digital advertising company, offers digital advertising solutions to Fortune 500 brands across key marketing channels — display, video, email and social — on all devices from a unified technology platform. Kontera is a digital content intelligence and marketing technology company with offices in the United States, UK and Israel. Its content analysis platform enables advertisers to use its native advertising capabilities to serve the most relevant ads to consumers.
SingTel is Asia’s leading communications group providing a portfolio of services including voice and data solutions over fixed, wireless and Internet platforms as well as infocomm technology and pay TV. The group has presence in Asia and Africa with over 500 million mobile customers in 25 countries, including Bangladesh, India, Indonesia, Pakistan, the Philippines and Thailand. It also has a network of offices throughout Asia-Pacific, Europe and the United States.
The Goodwin corporate team that advised Amobee on its acquisition of Adconion was led by partner Larry Chu and included associate Danielle Hammond. The corporate team that advised Amobee on its acquisition of Kontera was also led by Larry Chu and included associate Natalie Martirossian.
The following Goodwin attorneys advised Amobee on both acquisitions: Jim Riley and Kevin Lam (IP); Kelsey Lemaster (Tax); Lynda Galligan (Employee Benefits); Richard Matheny and Jacob Osborn (Export Control/Regulatory); and Jacqueline Klosek (Privacy).
For more information, please see Amobee’s full press release.