Press Release October 28, 2020

Psykhe Secures Seed Funding

The London Technology team advised Psykhe Ltd on the completion of its £1.7m seed financing.

Psykhe is an e-commerce startup that uses AI and psychology to make product recommendations based both on the user’s personality profile and the ‘personality’ of the products.

The investors included Carmen Busquets – the largest founding investor in Net-a-Porter; SLS Journey – the new investment arm of the MadaLuxe Group, the North American distributor of luxury fashion; John Skipper – DAZN Chairman and former Co-chairman of Disney Media Networks and President of ESPN; and Lara Vanjak – Chief Operating Officer at Aser Ventures, formerly at MP & Silva and FC Inter-Milan.

The Goodwin team consisted of Sophie McGrath, Elizabeth Rhodes, and Perdi Edge-Partington.

For additional details on the investment, please read the article in TechCrunch.