Press Release November 29, 2021

Creative Automation Company Celtra Announces Majority Investment by Symphony Technology Group

The Technology team advised Celtra Technologies, Inc. on its definitive agreement to receive a majority investment from Symphony Technology Group.

Celtra provides cloud-based, self-service software for automating creative production.

STG is a private equity partner to market leading companies in data, software, and analytics.

The STG backing will help Celtra grow in partnership with Celtra's founders and management team. Celtra, a profitable company since 2017, is expected to generate over $50M in revenue in 2021, growing by over 25% year over year. STG's investment comes on the back of Celtra winning more than 40 new enterprise customers in the recent year, and the expansion of Celtra's Creative Automation solutions from media businesses into brands and agencies.

The Goodwin team was led by Daniel Lang, John Egan, Michael Fahner, Hannah Waldman, Evyn Rabinowitz, Bushra Samimi, and Shalina Rahman (Corporate), and included Brian Mulhall (Tech M&A); Janet Andolina, Kyle Pine, and Gregg Coughlin (Tax); Alexandra Denniston and Andre Amorim (ERISA and Executive Compensation); Timothy Holahan and Peter Hanoian (Private Equity); Cecilia Lockner (Insurance); Bethany Withers (Intellectual Property); Boris SegalisPaul Jin, Brady Cummins, and Whitney Williams (Antitrust); Jeffrey Simes (Litigation); Kevin D. Grumberg (Debt Finance); Amy Josselyn, and Axel Uriel (Global Trade), and Scott Zilora and Jay Yaworsky (Finance) and Dondi Dancy

For more details, read the press release.