Three US lawmakers on Tuesday tabled the Banning Surveillance Advertising Act, a proposal aimed at banning the use of personal data for targeted advertising. The legislation would effectively ban advertisers from using personal data other than broad location targeting. Goodwin Technology and Data, Privacy & Cybersecurity partner Omer Tene argues that the same tech giants the bill is intended to target might be those that benefit from it the most. Read the EurActiv article here.
In The Press January 18, 2022