Social Media Case #1: Budweiser and the NFL

It is worth your time to watch two very public crisis management cases that were exacerbated by the use of social media. This may well be the cheapest consulting fee you will ever pay. Bottom line: ignore the power of social media at your corporate peril.

Dan Daly is joined by communications expert Geri Denterlein, President of Denterlein Worldwide, and Carl Metzger, Partner at Goodwin Procter LLP. The panel discusses two recent cases in which social media played an important role in corporate strategy. Case #1 involves Budweiser’s response to the NFL’s recent domestic abuse scandal.

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