The FCC amended its rules on autodialed or pre-recorded telemarketing, also known as “telemarketing robocalls.” Under the amended rules, telemarketers must obtain prior written consent, which can be electronic, from consumers for telemarketing robocalls to residential lines and wireless numbers. The telemarketers must also implement an automated, interactive mechanism to allow consumers to revoke consent (i.e., opt-out) during the call. Further, the amended rules eliminate the “established business relationship” exemption for calls to residential lines. Informational telemarketing robocalls (e.g., bank account balance and credit card fraud) are still permitted under the amended rules. Click here for the FCC Report and Order, which includes the amendments.
Alert March 06, 2012