BOSTON, Dec. 12, 2006 —M&A Advisor has honored Goodwin Procter with its Media and Telecommunications Deal of the Year award for the firm's representation of Massive Incorporated in its $175 million sale to Microsoft Corporation. The transaction had a profound impact on the industry, which according to The Wall Street Journal (April 26, 2006), "highlighted the growing flow of advertising into non-traditional media." In addition, the transaction put a spotlight on the emerging niche of the advertising industry known as "in-game advertising" and the potential that videogames would become a large new medium for advertising dollars. Goodwin Procter partner Andrew J. Weidhaas represented Massive in this transaction.
With a team of more than 100 attorneys, Goodwin Procter's Private Equity Practice focuses on buyouts, recapitalizations and portfolio company transactions, representing both single investors and "clubs." The firm has unique and cutting-edge experience in a variety of industry sectors, including technology, telecommunications and networking, healthcare services, life sciences, business services, media and entertainment, consumer products and energy.
The M&A Advisor Awards is an annual selection of companies and individuals in middle market M&A who have, through their hard work and innovation, made significant contributions to the middle market M&A industry. The awards honor the outstanding transactions, firms and individuals in the M&A industry throughout this past year. The finalists and winners represent the elite dealmakers of 2005-2006.