Press Release July 26, 2012

Goodwin Procter Advises Outright in its Acquisition by Go Daddy

A team of Goodwin Procter attorneys advised Outright, a cloud-based financial management application company, in its recent acquisition by Go Daddy, the world’s largest Web hosting provider. Terms of the deal were not disclosed.

The Mountain View, Calif.-based Outright provides small business owners and entrepreneurs with automated business management applications. The company has more than 200,000 customers who use Outright’s web and mobile applications to import data from popular marketplaces like PayPal, eBay, Amazon and Etsy.

“We believe our customers benefit because of the range of Go Daddy products and services designed explicitly for small business owners,” said Steven Aldrich, who has led Outright over the last year as CEO. Aldrich is now Go Daddy’s Senior Vice President of Applications. “Joining Go Daddy feels like a move that was just meant to be. We are combining forces with a company that has built a billion dollar business with the simple idea of providing great products and a brand of service that delights customers.”

Go Daddy CEO Warren Adelman said Outright.com has built easy-to-use software that streamlines the work involved with running a start-up or small business. “We see this as an ideal extension for our suite of small business products, which are all geared toward helping businesses grow bigger.”

For Outright customers, the acquisition means they will have access to Go Daddy’s rich suite of cloud-based services and world-class customer service. Aldrich, along with all of his Outright colleagues, including co-founder Ben Curren, are joining Go Daddy and will remain anchored in Silicon Valley.

The Goodwin Procter team that advised Outright on the transaction was led by Caine Moss and included Andrew Goodman, Jim Riley, Kelsey Lemaster, Lynda Galligan and Steven Feldstein.