Goodwin Procter represented Undertone, a leader in high-impact, cross-screen advertising solutions, in its sale to Perion Network Ltd. (NASDAQ: PERI) for $180 million in total enterprise value. The acquisition will establish a differentiated independent ad tech platform with significant scale and profitability. Additional information regarding the transaction details can be found in Perion’s press release.
Undertone's proprietary high-impact advertising formats enable brands to stand out online and engage users with stunning creative experiences on top mobile and desktop properties. Through its innovative technology platforms, the company delivers attention-grabbing advertisements on every device through traditional and programmatic methods while aggressively protecting advertisers from digital advertising fraud. Undertone was a portfolio company of JMI Equity.
The Goodwin team advising Undertone was led by partner Joshua Klatzkin, counsel Joseph Bernardi and associate Alese Bagdol.