Video March 21, 2017

Marketing Partner Forum Video: Goodwin’s Caplan on How Law Firms Should Partner with Clients

Goodwin Chief Operating Officer Mike Caplan spoke to Silvia Coulter, Principal at LawVision Group, about the importance of forging a strategic alliance with corporate clients at the recent Marketing Partner Forum. Caplan emphasized three key aspects of the business of law including the need for proactive communication from the pricing and project management team throughout the engagement beginning with the pitch. Watch this video to hear the main takeaways from this discussion.

Please click here to view the video.