Jon M. Herzog

Jon M. Herzog

Jon M. Herzog

Jon Herzog, a partner in Goodwin's Private Equity and Technology Companies Groups, focuses his practice on company and investor side merger and acquisition transactions, growth and venture capital investments, and the representation of both emerging and mature private companies.

Mr. Herzog represents a variety of businesses in various industries including consumer products, software, technology, business services, and for-profit education and has worked with clients in structuring and executing minority and control investments, acquisitions and dispositions. His practice also includes representation of private equity funds, growth and venture capital investors and search fund entrepreneurs.


Mr. Herzog’s recently completed transactions include representing:

  • Amplify Brands in connection with its initial public offering
  • Viewpoint Construction Software in connection with:
    • its acquisition of Maxwell Systems and debt recapitalization
    • its acquisition by Bain Capital
  • Dymatize Enterprises, LLC in its sale to consumer goods company Post Holdings, Inc. for $380 million
  • TA Associates in many transactions, and most recently in its:
    • majority investment in Towne Park
    • investment in SkinnyPop Popcorn, LLC
    • acquisition of Tectum Holdings, Inc.
    • acquisition of Insurity, Inc.
    • investment in Plusgrade, L.P.
  • Charlesbank Capital Partners in many transactions, and most recently its:
    • acquisition of Plaskolite
    • investment in Capital Vision Services
Professional Activities

Mr. Herzog is a member of the Boston, Massachusetts and American Bar Associations.


Mr. Herzog is listed in Chambers USA: America’s Leading Lawyers for Business.



J.D., 2000
Boston College Law School

(magna cum laude)

B.A., 1995
University of Massachusetts



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