b'Prioritization of FintechAdoption and Investment39% of companies responding to the survey are making fintech adoption a high priority (810 on a scale of 010), highlighting the global demand for a more advanced financial landscape. A slighter 21% of companies are adopting fintech on an average level, suggesting there is a hesitation between company awareness/needs and where financial technologies can provide solutions. Overall, about a third of companies are only investing 10% or less of profits to develop fintech. However, Europe and the UK are dedicating higher percentages of profitsto fintech, between 1130%.18'