In the Press
December 14, 2022

Konstantin Shishkin of Goodwin on Growing an Innovative Legal Marketing Department (CMO Series)

The journey to CMO or Communications leader is often indirect. In many cases, the most successful marketing leaders have wide-ranging experience across different industries, roles and geographies. Passle’s CMO Series podcast welcomes Chief Communications Officer Konstantin Shishkin, someone who has brought his communications and agency experience to his role in the legal industry. In this episode, Konstantin shares how he’s building an innovative marketing team that breaks the mold of the traditional law firm approach.