Business development inside law firms is being rebuilt from the ground up. The focus is shifting from partner-led hustling to structures that gather intelligence on markets and clients and then use it to shape how lawyers engage. At Goodwin, chief client relationship officer Bela Grover has been looking at how you push client development to operate at scale. Since joining from Deloitte, she has focused on making the process more deliberate: building ways to capture client feedback systematically, encouraging lawyers to collaborate across practices, and developing their ability to manage relationships. Her argument is that clients themselves are becoming more complex and strategic, which means firms need to match that sophistication in how they engage. Part of the answer in doing this at scale lies in data. Grover says the firm is in the “early innings” of using AI and predictive analytics, but sees it as a major opportunity. Read The Lawyer article for more.