Goodwin has become the first firm to roll out PERSUIT’s Fixed-Fee Price Benchmarking product on a global scale, reinforcing its reputation and focus as a pioneer in innovation, value delivery, and client-centric legal service delivery.
This deployment marks a major milestone in how innovative law firms are embracing the future of pricing legal services. Goodwin’s adoption of PERSUIT’s AI-powered benchmarking product positions the firm at the forefront of a growing movement among firms to use data and technology to enable smarter, more Effective Fee Arrangements. This capability represents an important step toward pricing legal work for outcomes rather than hours, particularly as generative AI continues to reshape the traditional legal services model.
“As our clients push for more efficiency and predictability, we see real value in removing unnecessary friction from pricing conversations,” said Chris Grant, Managing Director, Client Value at Goodwin. “By leveraging PERSUIT’s benchmarking globally, we can respond to pricing and budgeting requests more quickly while giving clients the confidence that they’re receiving competitive, market-tested fees.”
PERSUIT Price Benchmarking uses anonymized, aggregated insights from historical proposals and matters (subject to minimum data thresholds) to give lawyers and pricing teams expanded visibility into typical fixed fee ranges for comparable scopes of work. A range is always provided, enabling faster, more informed pricing decisions while preserving flexibility and client collaboration. Benchmarks never reveal any firm or client specific pricing. PERSUIT does not set or recommend prices, and firms and clients make pricing decisions independently.
“Benchmarking is not about giving one side an edge,” said Jordan Weinstein, VP of Data & Growth at PERSUIT. “It’s about enabling firms and clients to start from a common understanding of the market - they can both access this same data. That means less time spent in back-and-forth and more confidence that pricing is fair, transparent, and tied to value.”
By equipping teams with real-time pricing intelligence, Goodwin is ensuring a consistent, data-informed approach to matter pricing that benefits both sides of the table. The initiative supports the firm’s broader strategy to evolve legal operations with transparency and value at its core, priorities that are shared by clients around the world.