Juliana Gerrick

Juliana Gerrick is a Counsel in Goodwin’s Financial Industry, Fintech, and Consumer Financial Services practices. She focuses her practice on tech-enabled consumer and small business financial products and services. She helps banks, non-bank financial services providers, fintechs, and other types of emerging companies navigate federal and state lending and payments laws to launch cutting-edge financial products, services, and platforms. In particular, Juliana has extensive experience advising clients in connection with credit card lending.

Juliana counsels clients in three primary areas, providing end-to-end and full-service support for any credit card or lending program:

• Regulatory. Juliana provides her clients with a broad spectrum of consumer financial services compliance and regulatory advice in connection with designing and building credit and alternative financing products.
• Transactional. Juliana represents card issuers and fintechs in transactional matters, such as drafting and negotiating bank partnership agreements, including credit card program, marketing and servicing, and receivables sale agreements.
• Enforcement. Juliana assists clients in responding to federal and state regulator inquiries and defending against government enforcement actions.

Following law school, Juliana worked in the Compliance function of a leading financial institution covering retail bank and credit card products. Prior to joining Goodwin, Juliana was Counsel in the Banking and Financial Services group at Davis Wright Tremaine LLP and an Associate in the Consumer Financial Services group at Ballard Spahr LLP, where she advised financial services providers on consumer financial law and regulatory compliance.

During law school, Juliana worked in the Securities Division of the Office of the California Attorney General.

Juliana is a member of the American Bar Association, Consumer Financial Services Committee.

Chambers USA has ranked Juliana as “Up and Coming” in Financial Services Regulation: Consumer Finance (Compliance) in 2023. Clients note that she “provides strong detailed legal support” and is “consistently able to distill complex and proprietary processes.”

Juliana also has been recognized by The Legal 500 U.S. as a “Rising Star” in FinTech in 2023.

Juliana’s recent publications include:

• Co-Author, “Colorado Opts Out of Federal Interest Exportation for Consumer Credit: 3 Things Credit Card and Lending Programs Need to Know,” Goodwin Fintech Flash, June 28, 2023
• Co-Author, “CFPB Deems Merchant Cash Advances To Be ‘Credit’ Under ECOA,” Goodwin Client Alert, April 27, 2023
• Author, “Interest Exportation FAQs: 8 Questions To Consider When Offering a Credit Card or Lending Program,” Goodwin Fintech Flash, February 28, 2023

Juliana’s recent speaking engagements include:

• Speaker, “Fee-ling the Impact: Increased Regulatory Scrutiny of ‘Junk’ Fees and Other Top Challenges for Consumer Credit Card Pricing Strategies,” Webinar, March 15, 2023