Events May 19, 2011
Goodwin Procter New York Office
New York, NY

MESA Presents: The New Marketing Math [Data = Dollars]

Goodwin Procter is a sponsor of this moderated discussion, which will fully explore how brand marketers and a new wave of companies are using data and marketing analytics in more powerful ways than ever before to target consumers on an individualized basis and better measure and monetize their efforts. Confirmed speakers include Sheldon Gilbert, CEO of Proclivity Systems, and Tim Schigel, CEO of ShareThis. 

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