Press Release May 12, 2011

Goodwin Procter to Host New Marketing Math [Data = Dollars]

NEW YORK, May 12, 2011 – Goodwin Procter LLP , a national Am Law 50 firm, will host "MESA Presents: The New Marketing Math [Data = Dollars]," a forum featuring founders and CEOs of seven dynamic companies on Thursday, May 19 at Goodwin’s New York offices.  The event will examine how marketers are utilizing new tools to collect and visualize data, enabling them to measure, target and monetize their audiences. The panel will be moderated by Paul Noglows, managing director of MESA, a strategic and financial advisory firm. 

Forum participants include:

  • Key Compton, CEO, XGraph
  • Sheldon Gilbert, Founder and CEO, Proclivity Systems
  • Jordy Leiser, Co-Founder and CEO, STELLAService
  • Nihal Mehta, Co-Founder and CEO, LocalResponse
  • Tom Phillips, President and CEO, Media6Degrees
  • Tim Schigel, CEO, ShareThis
  • Frank Speiser, Co-Founder, SocialFlow

The forum, also sponsored by EisnerAmper, is by invitation only and will be held at the offices of Goodwin Procter, The New York Times Building, 620 Eighth Avenue, 26th Floor, New York City on May 19 at 5:00 pm, followed by a networking hour. 

Founded in 2003, MESA is a leading boutique merchant bank focused exclusively on media and entertainment industry transactions.  Leveraging experience across investment banking, entertainment and content financing, and strategy consulting, MESA advises traditional and digital media companies involved in the creation and distribution of content.  MESA has advised on over $2 billion of transactions and has offices in New York City, San Francisco and Los Angeles. For more information, visit

The audit, tax and business advisory professionals of EisnerAmper serve public and private companies and high net worth individuals across a broad range of industries. EisnerAmper is the nation’s fifteenth largest accounting firm with offices in New Jersey, New York, Philadelphia and the Cayman Islands. EisnerAmper advises clients on revenue recognition and goodwill accounting standards, NOLs, corporate finance, R&D tax issues and human resource management. For more information, visit

Goodwin Procter’s Technology Companies Practice focuses on start-up financing, corporate partnering, public offerings and mergers. The group represents more than 500 technology and life science companies, 200 venture capital and private equity firms, and many leading investment banks worldwide. As part of its commitment to start-ups, the Practice launched Founders Workbench, a microsite providing free access to documents, best practices and other resources for entrepreneurs. For more information, visit or follow @FoundersToolbox on Twitter.

About Goodwin Procter
Goodwin Procter LLP is one of the nation’s leading law firms, with offices in Boston, Hong Kong, London, Los Angeles, New York, San Diego, San Francisco, Silicon Valley and Washington, D.C. The firm provides corporate law and litigation services, with a focus on matters involving real estate, REITs and real estate capital markets; private equity; technology companies; financial services; intellectual property; products liability and mass torts; and securities litigation and white collar defense. For more information, visit Follow us on Twitter @GoodwinProcter.