Goodwin Procter attorneys recently advised Millennial Media on its announced sale to AOL. According to the agreement, AOL will pay $1.75 for each share of Millennial’s common stock. The transaction, subject to customary closing conditions and regulatory approvals, is expected to close in the fall of 2015.
Millennial Media, headquartered in Baltimore, Md., is the leading independent mobile ad marketplace, making mobile simple for the world’s top brands, app developers and mobile web publishers. The company’s data and technology assets enable its advertising clients to connect with their target audiences at scale. Millennial Media also drives monetization for its publisher and developer partners by connecting them to networks, advertisers and an RTB exchange. The company is traded on the New York Stock Exchange under ticker “MM.”
The Goodwin Procter team for Millennial Media was led by partners John Egan, Joe Johnson and Ian Engstrand with support from Andrew Goodman, Claudia Torres and Shoaib Ghias (Corporate), Caroline Bullerjahn (Securities Litigation), Andrea Murino and Kirby Lewis (Antitrust) and James Mattus.
To learn more, please read the Millennial Media press release.