Awards and Rankings September 28, 2017

Purpose-Driven Brand for the Win

Goodwin took the top prize in the Communications category at the Legal Marketing Association’s “Your Honor Awards” in Washington, D.C. on September 26.

“The most powerful brands are purpose-driven,” said Carolin Sagawa, Goodwin’s Director of Marketing, as she accepted the award and presented on Goodwin’s powerful, purpose-driven brand, for which the firm was recognized. LMA praised Goodwin for adopting a new mononym, creating a bold graphic identity, and articulating the firm’s purpose through its Goodwin Unprecedented brand, unveiled in the summer of 2016.

“Your Honor Awards” recognizes firms that illustrate excellence in marketing and business development strategies, and that have made significant contributions to the Mid-Atlantic region and the legal marketing industry. To learn more, please visit LMA’s website.