The Technology team advised Salsify, Inc. on its $155 million Series E round of financing led by Warburg Pincus.
Salsify is the leading commerce experience platform that helps brands win on the digital shelf. The company’s CommerceXM platform combines powerful Product Experience Management capabilities (PIM, DAM, enhanced content and advanced workflow capabilities) with the ability to deliver and sell products across both retailer channels and direct channels such as marketplaces, social commerce and brand-owned sites.
The new round of funding will enable Salsify to further accelerate product development of its commerce experience management platform. The company also plans on using the funds to scale international growth investments, including overseas sales, marketing, and business development efforts, along with assisting customers in global implementations of the platform.
The Goodwin team was led by Mark Bettencourt, Gregg Katz, and Rob Dzialo.
For more details, read the press release.
Salsify is the leading commerce experience platform that helps brands win on the digital shelf. The company’s CommerceXM platform combines powerful Product Experience Management capabilities (PIM, DAM, enhanced content and advanced workflow capabilities) with the ability to deliver and sell products across both retailer channels and direct channels such as marketplaces, social commerce and brand-owned sites.
The new round of funding will enable Salsify to further accelerate product development of its commerce experience management platform. The company also plans on using the funds to scale international growth investments, including overseas sales, marketing, and business development efforts, along with assisting customers in global implementations of the platform.
The Goodwin team was led by Mark Bettencourt, Gregg Katz, and Rob Dzialo.
For more details, read the press release.