Press Release October 22, 2021

Salsify Acquires SKUvantage

The Technology team advised Salsify in its acquisition of SKUvantage, Australia's leading product content solutions provider. This acquisition will serve as a basis for Salsify's expansion into Australia, New Zealand, and the greater APAC region.

Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. The company's Commerce Experience Management platform serves as the system of record for products, facilitates cross-team and cross-organization collaboration at scale, and provides the insights needed to optimize product pages across channels continuously.

The Goodwin team was led by Gregg Katz, Rob Dzialo, Paul Rosie, Eric Weberman and Matthew Zolnierz.

For additional details on the acquisition, please read the press release and coverage in the Boston Business Journal.