Press Release October 13, 2022

Goodwin Advises EMZ Partners on Financing Its Investment in Wishcard Technologies Group

Goodwin has advised EMZ Partners on the financing of its investment in Wishcard Technologies Group. EMZ Partners, together with IK Partners and existing investor Oakley Capital, is investing in Wishcard Technologies Group, the leading provider of B2C multi-brand gift vouchers and B2B gift cards in the DACH region.

EMZ Partners and its co-investors will hold a minority stake and support Wishcard's further growth with a joint focus on expanding the service and product offering as well as further international expansion.

Founded in 2014, Wishcard quickly became the leading provider of multi-brand B2C gift cards and B2B gift cards in the DACH region and offers one of the largest brand selections on the market today with a network of over 500 highly regarded redemption partners, including Amazon, Google, Apple, IKEA and Zalando. Wishcard distributes its cards through a wide variety of sales channels, but especially through a network of more than 110,000 retail outlets, including Aldi, Rewe, Lidl, Edeka, Rossmann and MediaMarkt and its own e-commerce shop, as well as through direct sales to business customers. Since its foundation, more than 60 million vouchers have been delivered to B2B and B2C customers in the DACH region as well as in Italy.

Advisors to EMZ Partners was led by Winfried M. Carli, Dr. Oded Schein, Folko Moroni, Daniel Wagner, and Katharina Kunze.