Jon Herzog, a partner in Goodwin's Private Equity and Technology Companies Groups, focuses his practice on company and investor side merger and acquisition transactions, growth and venture capital investments, and the representation of both emerging and mature private companies.

Mr. Herzog represents a variety of businesses in various industries including consumer products, software, technology, business services, and for-profit education and has worked with clients in structuring and executing minority and control investments, acquisitions and dispositions. His practice also includes representation of private equity funds, growth and venture capital investors and search fund entrepreneurs.




Mr. Herzog’s recently completed transactions include representing:

  • TA Associates in many transactions, and most recently in its:
    • acquisition of National IPA from Vizient
    • majority investment in Towne Park
    • investment in SkinnyPop Popcorn, LLC
    • acquisition of Truck Hero, Inc. (f/k/a Tectum Holdings, Inc.)
    • acquisition of Insurity, Inc.
    • investment in Pepperjax
  • Truck Hero, Inc. in connection with its sale to CCMP
  • Dymatize Enterprises, LLC in its sale to consumer goods company Post Holdings, Inc. for $380 million
  • Charlesbank Capital Partners in many transactions, and most recently its:
    • acquisition of Plaskolite
    • investment in Capital Vision Services
  • Amplify Brands in connection with its initial public offering
Professional Activities

Mr. Herzog is a member of the Boston, Massachusetts and American Bar Associations.


Mr. Herzog is listed in Chambers USA: America’s Leading Lawyers for Business and Best Lawyers in America.

In The News







J.D., 2000
Boston College Law School

(magna cum laude)

B.A., 1995
University of Massachusetts



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Our clients rely on us for world-class advisory services, counsel on complex transactional work and high-stakes litigation. Specializing in matters involving the financial, life sciences, private equity, real estate, and technology industries, we use a collaborative, cross-disciplinary approach to resolve our clients’ most challenging issues. To find out more, please contact us.
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