Alert March 26, 2013

Goodwin Procter Alert: Massachusetts High Court Rules that ZIP Codes Are Personal Identification Information

Goodwin Procter’s Consumer Financial Services Practice issued a Client Alert concerning a recent decision by Massachusetts’ highest court in which the Court ruled that, under Massachusetts’ consumer privacy statute, a consumer’s ZIP code is “personal identification information” and if a retailer collects such information during credit card transactions the retailer may be violating Massachusetts law.