Press Release
December 19, 2023

LionRock Capital Acquires Outdoor Performance Brand Haglöfs AB

The Hong Kong Private Equity team advised long-term client LionRock Capital on its acquisition of a 100% interest in Haglöfs AB, the Sweden headquartered outdoor performance brand that designs, develops, and markets clothing, footwear and hardware products which are sold in 28 countries, from ASICS Corporation, the Japan-based sports product manufacturer and seller listed on the Tokyo Stock Exchange.

LionRock Capital is a global private equity firm with offices in Zurich, Hong Kong, and Shanghai, which seeks to partner with leading global consumer brands with an emphasis on China expansion.

The Goodwin team was led by Doug Freeman and Victor Chen, and included Ingram Cheung and Cecilia Chen.

For additional details on the acquisition, please read the press release.