The Technology team advised The Premier Lacrosse League (PLL) on a strategic transaction with ESPN that includes a minority equity investment in the PLL, alongside a new five-year media rights agreement. The investment reflects ESPN’s recognition of the PLL’s growth trajectory and its commitment to innovation in professional sports. The expanded relationship also includes deeper co-production and branding enhancements.
Premier Lacrosse League powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of eight teams rostered by the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the PLL is backed by an investment group composed of Joe Tsai Sports, The Chernin Group, Arctos, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), The Kraft Group, Bolt Capital and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+.
The Goodwin team was led by John Casnocha, Eliza Chute, and Daisy Beckner.
To learn more, read the official press release.