Elyse Lazaruk serves as the Managing Director of Client Development for Goodwin’s Private Equity practice and Specialty practices. Elyse has over 20 years of legal marketing experience, having worked at DLA Piper, Latham & Watkins and Chadbourne Parke, focusing her career on Corporate Transactions, specifically on Private Equity and M&A. Elyse has significant experience managing strategic marketing initiatives and business development plans, including client targeting programs, client teams, client surveys, seminars, sponsorships, curated events, direct mail programs and round tables. Her claim to fame is developing and launching "The Book of Jargon – The Global Mergers & Acquisitions" book, Apple iTunes app and Android app, and includes creating the “Word of the Day” video series.