Danielle T. Roth

Danielle Roth is a strategic business development and marketing leader with more than 15 years of legal marketing experience, specializing in client development, pursuit strategy, and high-impact pitch execution.

Known for delivering a high level of service excellence, Danielle regularly strategizes with partners on pitch requests and RFP responses. She brings a client-centric and highly collaborative approach to pursuit management, helping teams develop differentiated messaging and coordinated strategies aligned with client needs and firm priorities.

Danielle has deep expertise overseeing the full lifecycle of strategic pursuits, from opportunity assessment and positioning through submission and post-pursuit evaluation. She is passionate about building scalable, high-performing pitch and proposal functions, implementing best practices, and driving operational excellence across business development initiatives. Danielle is also experienced in integrating competitive intelligence, market insights, and data-driven decision-making into pursuit strategies to strengthen positioning and improve outcomes.

A collaborative and solutions-oriented leader, Danielle is recognized for her ability to build strong relationships across teams, coach stakeholders on effective storytelling and business development strategy, and drive innovation in pursuit workflows and processes. Danielle joined Goodwin in March 2022.