Press Release September 29, 2005

Aprimo Acquires DoubleClick's Enterprise Marketing Solutions Business Unit

BOSTON, Sept. 29, 2005 — Aprimo Incorporated, the global leader in enterprise marketing management, recently announced its acquisition of the enterprise marketing solutions business unit of DoubleClick Inc., the leading provider of solutions for marketers, advertising agencies and web publishers.  With this acquisition, Aprimo extends its leading position as the number one supplier of marketing resource management software, and strengthens its standing as a top-tier supplier of high-volume business-to-consumer and business-to-business campaign management software.

The Goodwin Procter team that represented Aprimo in this matter includes David PowersJohn EganDanielle Lauzon and Gerhard Lubitz.