Publicis Groupe to Acquire Digitas Inc. in $1.3 Billion Transaction
Dec. 20, 2006 — Publicis Groupe and Digitas Inc. have signed a definitive agreement, under which Publicis Group proposes to acquire 100 percent of the shares of Digitas through a friendly cash tender offer. Publicis Groupe will pay Digitas shareholders $13.50 for each Digitas share, in a transaction valued at $1.3 billion.
The transaction has received the unanimous approval of the Boards of Directors of the two companies and makes Publicis Groupe a world leader in interactive and digital communication.
Goodwin Procter partners Stuart Cable and John Haggerty represented Digitas in this transaction.