Goodwin Procter recently represented Zoove, a provider of branded telephone dial codes, in closing $15 million of Series D financing led by Panorama Capital, L.P. and other existing investors. Zoove will use the funds to further accelerate its operations as the exclusive provider of StarStar Numbers for the largest wireless operators in the United States, reaching more than 250 million people.
StarStar Numbers is an exclusive registry of vanity numbers that lets brands connect with consumers through mobile phones. Consumers call a brand name promoted through any marketing campaign on a billboard, commercial, packaged good, etc., and instantly connect that brand’s mobile app, Web page, coupon, videos and more, directly to their mobile phones.
For example, dialing **GSCOOKIES as advertised in Girl Scouts marketing campaigns, leads consumers to download a map indicating where to buy Girl Scout cookies.