Goodwin Procter recently represented Zoove, a provider of branded telephone dial codes, in closing $15 million of Series D financing led by Panorama Capital, L.P. and other existing investors. Zoove will use the funds to further accelerate its operations as the exclusive provider of StarStar Numbers for the largest wireless operators in the United States, reaching more than 250 million people.
StarStar Numbers is an exclusive registry of vanity numbers that lets brands connect with consumers through mobile phones. Consumers call a brand name promoted through any marketing campaign on a billboard, commercial, packaged good, etc., and instantly connect that brand’s mobile app, Web page, coupon, videos and more, directly to their mobile phones.
For example, dialing **GSCOOKIES as advertised in Girl Scouts marketing campaigns, leads consumers to download a map indicating where to buy Girl Scout cookies.
“We’re excited to have advised Zoove, a company that allows brands to engage with consumers in a unique yet simple way. StarStar Numbers benefits both the brands who can leverage their existing marketing platforms, and the consumers who can access their favorite brands instantly from anywhere,” said Rick Kline, the lead Goodwin partner on the transaction.