Goodwin’s Michael Caplan authored an article discussing the need for law firms to develop a true strategic partnership with clients in order to differentiate themselves and succeed in today’s legal market. He explains the value of firms combining the practice of law with the business of law to provide clients with a full-service offering and a strategic opportunity to collaborate and innovate as partners.
Caplan suggests implementing the following initiatives to help cultivate full-service client partnerships:
Sharing PMO strategies
- Consulting on operational and technology support
- Creating best practice panels for outside counsel
- Sharing risk/reward investment with clients
Read the full New York Law Journal article.