In The Press November 29, 2020

COVID Pushed Firms To Overhaul How They Connect With Clients. They Aren't Going Back. (The American Lawyer)

The tried-and-true methods for meeting clients — in-person events, client dinners and in-office review sessions — have been around for a long time because they work. But the pandemic has forced business development professionals and attorneys in major law firms to move away from these methods. Lee Garfinkle, chief client development officer at Goodwin, says that while he was cognizant of the rash of content being produced and disseminated by law firms, he found that more was actually better. Read The American Lawyer article here.