Press Release
February 7, 2011

Goodwin Procter Represents Aprimo in Its Sale to Teradata

Goodwin Procter represented client Aprimo in its sale to Teradata in a recently completed $525 million all-cash transaction.

Aprimo is a leading global provider of cloud-based marketing software and services that enhance the productivity and performance of marketing organizations. Its products enable marketers to navigate the changing role of marketing by taking control of budget and spends, eliminating internal silos with streamlined workflows and executing innovative multi-channel campaigns to drive return on investment.

Goodwin represented Aprimo for more than six years as primary outside counsel, working with the company on multiple equity and debt financings, strategic acquisitions, intellectual property matters, employee benefits and compensation matters, and corporate governance matters.  Aprimo’s investors included Sigma Partners, MK Capital, JEGI Capital and Blue Chip Ventures.

Teradata (NYSE: TDC) is the world’s largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, consulting and enterprise analytics.

The Goodwin team included partners David Powers, John Egan, Joel Lehrer, IP; Lynda Galligan, ERISA; William Whitledge, tax; and Jennifer Fay, labor and employment.