Press Release
November 5, 2020

Spoon Guru Completes Series A Funding

The London Technology team advised Spoon Guru on the completion of its series A funding round which was led by W23 Investments (the Venture Capital arm of Australia’s largest retailer, Woolworths Group). The investment will be used to expand Spoon Guru’s footprint with retailers across APAC, North America and Europe, at a time when governments are putting a greater focus on the importance of food and health to boost national health.

Spoon Guru combines AI and machine learning with nutritional expertise to give consumers the choice they need to make the right decisions about the foods they buy. It also enables retailers to match specific products to shoppers’ individual health and wellness needs.

W23, was established by the Woolworths Group in 2019 to partner with innovative startups as part of the Group’s retail ecosystem strategy. With a particular focus on next-generation consumer products and disruptive services, to date W23 has partnered with a range of businesses from meal-kit deliveries, through to crowd sourced fulfilment, digital health, cutting-edge consumer goods and AI powered SEO and SEM.

The Goodwin team was led by Ali Ramadan and Ella Donegan.

For additional details on the funding round, please read the press release.