In the Press
February 9, 2023

30th Marketing Partner Forum: How to Maximize Law Firm Alumni’s Impact on Business Development (Thomson Reuters)

A panel at the recent Marketing Partner Forum, hosted by Thomson Reuters, discussed how law firms are leveraging their alumni to increase their business development efforts. When attorneys become chief legal officers or general counsel, how can their former law firms support their professional development and help them to succeed? There are a myriad of ways, panel suggested. For example, Goodwin provides their departing attorneys with a GC checklist. “We want to make sure you get started on the right foot.” The firm created several resources, with different versions for public and private companies, and a training program for associates looking to go in-house, she added.