In the Press
March 3, 2023

Legal Tech Market Gaps—Missing Features & Solutions (

The status quo is an unhappy place. The missing-feature fallacy is a hallmark of legal tech sales fails. Instead of saying, “we are not interested right now,” potential buyers demur by identifying an absent feature as their barrier to purchase. New founders often run off to build this sale-critical enhancement only to learn it was not in fact dispositive. Rather, while many buyers go to great lengths to avoid saying “no” outright, no remains the answer. Chief Innovation Officer Rachel Dooley explains more in, which she co-authored.