The Private Equity team advised Mayfair Equity Partners (“Mayfair”) on its participation in the Series F financing round of EGYM GmbH (“EGYM”), a leading global fitness technology developer. The financing round was led by Affinity Partners and also included HPE Growth, Highland Capital Europe and Kreos, amongst others. Following the investment, Mayfair will remain a major stakeholder in EGYM.
Mayfair was founded in London in 2014 and is a leading tech and consumer growth investor. The firm has more than GBP 2 billion assets under management and invests in high growth companies. Its primary focus is on building strong partnerships with exceptional management teams, helping to identify and unlock sustainable growth opportunities for the long-term. Mayfair has an established track record in supporting digitally enabled businesses.
EGYM is a Munich-based global fitness technology leader that provides fitness and health facilities with intelligent workout solutions built on connected gym equipment and software. eGym empowers gym operators to deliver a comprehensive experience through its smart gym equipment and digital solutions to support their members' fitness journey and provide data-based guidance to help them stay motivated and achieve their goal of a healthier life with improved physical and mental wellness. Through its corporate fitness network eGym offers subscribers highly effective, easy-to-implement access to a large network of eGym partner gyms and sports and health facilities.
Goodwin also advised Mayfair on its initial US$41 million investment in EGYM in September 2021.