Goodwin Advises Undercover Snacks on Majority Investment by Mondelēz International
The Private Equity M&A team advised Undercover Snacks (“Undercover”) on a majority investment in Undercover by Mondelēz International (NASDAQ: MDLZ), one of the world's largest snacking companies. The investment marks a new stage of growth for Undercover, positioning the company to capitalize on growing consumer demand for delicious, better-for-you snacks and permissible indulgence. The company will continue to operate as a standalone business led by its existing management team while gaining access to Mondelēz's extensive capabilities, resources, and expertise to accelerate innovation, distribution, and long-term growth.
Undercover Snacks is an innovative, better-for-you snack company creating delicious treats with “healthy ingredients in disguise”. Its signature chocolate and frosted quinoa crisps combine irresistible taste and crunch with simple, high-quality ingredients. All Undercover products are non-GMO, certified gluten-free, and produced at the company's dedicated peanut-free, tree nut-free facility in East Hanover, New Jersey. Undercover is committed to sustainable sourcing, uses Rainforest Alliance-certified cocoa, and manufactures in a facility powered by solar energy.
The Goodwin team was led by Ilan Nissan, Jonathan R. Scott, Jack Kelly, Hayden Kursh, Aylar Banafshe, Hallie Hoffmann, Eric Willenbacher, Garrett Gaughan, Steve Argentieri, Jacqueline Klosek, Christina Lewis, Brendan Lally-McGurl, Andy Barton, Mandy Russo, Javier González Rivera, Paul Jin, Ortal Ben Aharon, Emily Josef, and Tripat Sandhu.
For more information on the deal, please read the press release.