Press Release May 04, 2015

Goodwin Advises TellApart in Approximately $533 Million Sale to Twitter

Goodwin Procter attorneys advised TellApart, Inc. in its recently announced sale to Twitter, Inc. According to the 8-K filed by Twitter, the company will issue approximately 12.6 million shares of common stock based on the $42.27 per share closing price on April 28. The deal is expected to close at the beginning of June and is subject to customary closing conditions.

TellApart is an adtech company that helps retailers and e-commerce advertisers leverage customer data to drive sales through personalized marketing across digital channels and devices. TellApart is backed by Greylock Partners and Bain Capital Ventures, as well as several prominent angel investors including Dick Costolo, Jeff Jordan and Jeff Holden. The company was founded in 2008 and is based in Burlingame, Calif. Goodwin Procter has represented TellApart in a variety of matters since 2010.

The Goodwin team advising TellApart was led by Anthony McCusker and included Alessandra Simons and Paula Nagarajan. Additional support was provided by Jim Riley (IP), Lynda Galligan, Grace Wirth (Benefits), Mark Kirshenbaum and Alexander Plaum (Tax), Todd Hahn (Antitrust) and Sarah Tauman and Jane Feddes (Employment).

Additional information on the transaction is available in the TellApart blog post and the Twitter press release. Media coverage surrounding the announcement included articles in The Wall Street JournalTechCrunch and Fortune.