The Private Equity team advised TrackMaven on its merger agreement with Skyword, a leading content marketing platform and services company. The combination of the two companies accelerates their shared vision to be the world’s leading content marketing platform. The combination of Skyword and TrackMaven integrates industry benchmarking and insight into the content planning, creation, and activation process. It combines best-in-class analytics with best-in-class content marketing. The result is greater value for the consumer, a stronger relationship between the consumer and the brand, and saved time and effort. Financial terms were not disclosed.
Marketing leaders from hundreds of the world’s best brands use TrackMaven to understand the full impact of their marketing. With the TrackMaven platform, marketers are able to optimize content and campaigns, tie marketing activities to ROI, and benchmark industry performance.
The Goodwin team was led by partner Jamie Hutchinson and counsel Greg Saiontz and included partners Sarah Bock, Stephen Charkoudian and Jennifer Fay; counsel Jacqueline Klosek; and associates Dennis O’Reilly and Erin Secatore.