A joint Intellectual Property Transactions & Strategies, Technology and Private Equity team advised Merryfield on the creation of a key strategic, promotional and co-founder relationship with actress, musician, and entrepreneur Zooey Deschanel, who will join the company as its Co-Founder and Chief Creative Officer. Deschanel brings to the company a passion for helping to inform and educate people about food choices they make and the implications of those choices for both our personal health and the health of our planet. As Chief Creative Officer at Merryfield, Deschanel will have influence across all things creative, brand strategy, app product roadmap/experience, and community building among other areas.
Merryfield, a privately-held Public Benefit Corporation based in Boston, is a new app, loyalty program and trusted authority on better-for-you, purpose-led brands like Stonyfield Organic, ECOS, Califia Farms, Suja, Rao's Homemade, Orgain, NadaMoo!, Alaffia, Uncle Matt's and more. It is the only rewards app with rigorous quality standards that all brands and products must meet to be on the platform. Created by the company's Clean Council, Merryfield's Standards filter out unwanted ingredients such as artificial colorings, high fructose corn syrup and hydrogenated oils.For additional background on the appointment, please read the press release and coverage in People magazine.