Trademarks

Copyrights and trademarks are about more than just safeguarding your work — they are essential to preserving your company’s identity, reputation and culture. Goodwin’s Intellectual Property Practice is recognized as a powerhouse in the industry, and our trademark practice is sought for pivotal matters. Our IP attorneys fight vigorously to protect trademarks and work diligently to minimize the legal and business risks inherent in developing new trademarks. In addition to trademark litigation, our practice also focuses on portfolio development and enforcement. We represent both established brands, like Campbell Soup Company, Pepperidge Farm, IBM and Four Seasons Hotels, and emerging companies looking to distinguish themselves in the market.