July 23, 2021

The Vast Universe of Proptech

“The most proactive companies are pursuing multiple business strategies to stay ahead of change and innovation made possible by technology, and to identify and access optimal technological solutions as they become available or to encourage new solutions.”

We invite you to view a global Proptech report produced by Goodwin and the Urban Land Institute (ULI) which explores in depth the extent to which real estate companies’ are integrating the quickly growing and changing proptech industry into their business operations. This report, which features data that was collected via a survey of over 200 real estate industry professionals, provides a framework to understand the breadth of current applications, their impacts on business functions, business strategies used for adoption, as well as these companies’ plans for the foreseeable future.

In addition to providing a structure for thinking about technologies for real estate companies, a key goal of this research was to answer the question: what aspects of technology that affect real estate have proved to be the most innovative, impactful, or brought about the most change to date, even as the number and nature of property technologies continue to evolve?

If you have any questions on what you learn and discover in this report, please reach out to