Summary
Licensing can be used to gain access to intellectual property at a lower cost than developing or purchasing intellectual property assets, and as a way of generating new sources of revenue out of existing intellectual property assets. Companies are increasingly turning to licensing because it offers valuable economic and strategic opportunities. Virtually every business today must confront licensing issues and, therefore, a solid base of knowledge about licensing has never been more important for companies and their counsel. Experts in licensing will discuss different kinds of licensing agreements, and the business and legal issues related to them.